About us

Hey! I’m Usman, the founder of Aaghaz, and I want to share a bit of our story with you.

Aaghaz actually started as something super simple: a Google Sheets form in my MSA group chat, where we were raising money for Palestinians. The response was so overwhelming that I realized we had tapped into something powerful. That’s when Aaghaz – meaning "the beginning or an initiation" in Urdu – was born.

We started off with Palestinian lapel pins to show solidarity, to stand up and say we’re united against the Zionist oppression. That little movement took off, and soon we were creating tote bags, launching a clothing line, and introducing new items to help people show their support.

It’s been incredible to see how far we’ve come – we’ve taken Aaghaz to Ramadan bazaars and events all over, showing that unity and resilience are more than just words. For us, it’s about standing with Palestine against an oppressive regime committing genocide in multiple countries, and doing it together, one step at a time.

Aaghaz is here to create moments that matter, to connect people, and to help you express your voice. Thanks for being part of our journey – let’s keep building this together!